Corporate

communication

Your Corporate Identity requires a strategic vision of who you are, what you offer and what your customers, prospects and stakeholders expect from your organisation. Next step is to leverage this through Corporate Communication into a coherent, sparkling and inspiring set of communication tools. It goes without saying that this affects online, social and offline tools as well as other formats such as your interior and internal comms.

Being part of a network of agencies, we can leverage the experience of almost 100 communication experts, from corporate communication specialists, creative dreamers to digital and social media wizzkids and content crunchers: the right man on the right place in a lean and mean set up.

The Sniffers
Corporate identity and communications
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Corporate identity

What is our approach to creating a corporate identity for a distinctive high-tech b2b player? We invest in understanding their business, its positioning and added value but we also respect their organisation and processes and last but not least, always trying to overachieve.

Corporate identity

What is our approach to creating a corporate identity for a distinctive high-tech b2b player? We invest in understanding their business, its positioning and added value but we also respect their organisation and processes and last but not least, always trying to overachieve.

Website and digital presentations

Creating and supporting the setup of digital templates for website, presentations, …

Ackermans & van Haaren
Financial communication is built on confidence and accuracy
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Financial report

The creation of a financial report requires the collaboration of a multidisciplinary team. Financial experts work together with communication specialists and designers. Accuracy and an intensive smooth collaboration process are the key to success.

Financial communication

From 'Corporate Governance charter', ‘Financial highlights’, advertisements to the communication support of their General meetings.

From social media to customer reviews, it’s clear that you’re not the only one in the communication driving seat, that’s both a challenge and an opportunity.
TranzCom
Creativity in the B2B
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Corporate creative concept

A new creative concept for TranzCom (specialized in energy distribution and telecommunication and part of the Vinci group) which is easy to integrate in all types of communication: digital, print, interior, displays … 

Website and digital presentations

Creation and support in the setup of digital templates for website, presentations, …

B&R
It’s not only about figures
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Integrated communication

From some of our customers we only need half a word. Although marketing is not B&R’s top priority (what would you expect from fiscal and accounting specialists?), we discreetly contributed to them becoming one of the leading accounting firms in Antwerp

From website to newsletter

Key to their communication approach is to deliver relevant information with added value both online as in their printed newsletters.  

Helioscreen
More than meets the eye
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Weaving performance into fabrics

Helioscreen is manufacturer of top quality fiberglass screen fabrics and trendsetter when it comes to innovative, functional sun protection fabric for professional, commercial and residential environments.

Product catalogue

A custom-made case containing real fabric samples and a printed catalogue full of technical details (driven by database publishing).

Website

What was our challenge with Helioscreen, international manufacturers of fiberglass screen fabrics? To present an extensive product range, a lot of technical and complex data on an attractive and easy to use website. And let’s not forget the link with their ERP back-end system.

De Kemphaan
Creative concept & website
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The power of a sheltered workshop

We were engaged by this professional organization with extensive machinery and motivated employees to emphasize their strong position and offering.

Online copywriting

Content creation for website takes a lot more than just writing down texts. It requires structures, the right wordings, titles, texts, images and much more. Don't be mistaken, this is not only for SEO purposes, first of all it has to fit with an organisation and its stakeholders, the good SEO results will pop up automatically (page 1 in Google). 

Creative ideas

New creative ideas to highlight craftsmanship, flexibility and quality in a sheltered workshop are applied to a website with SEO (page 1 ranking).

VLAM
All Day Long – more fruit en vegetables
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Campaign fruit & vegetables

How to launch a national campaign for consumers without making use of typical media?

Campaign fruit & vegetables

We set up a partnership with national retailers and distributors to spread the word. Thanks to an appealing concept and a generic positive message, shoppers are persuaded in the heat of the shopping moment.

BFT
Communication support in a B2C and B2B2C approach
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Communication strategy

Offering Access Automation solutions is very complex, certainly when you take into account the different demands in each vertical (Home, Industry, Urban).

Catalogue

Sometimes you have to move mountains to get a job done, but in the end there is a relief (and we became a bit specialists in access automation solutions).

ADB SAFEGATE
Communication partner from strategy to operational output
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Interior Communication

With customer and prospects visits, training sessions but also employees in the R&D and production areas the ADB SAFEGATE HQ can be a very vibrant environment. We took the challenge to create an attractive, compelling working environment which radiates the corporate identity.

Product launch Safedock X

When ADB SAFEGATE launched a ‘Ground breaking product’ in docking guidance systems for aircrafts they asked us to develop a communication plan. Time for us to step in the cockpit ourselves (for once also literally).

Training registration platform and Sales app

When existing solutions don’t meet the demands, it’s up to our team to find a solution: through analysing, a user interface, programming, testing, … until it works. For ADB SAFEGATE we developed a new training registration platform and an app to centralize and discover new sales opportunities.

100 years ADB SAFEGATE

Founded during the interbellum ADB has built up a rich history and an impressive track record. We established a pragmatic and ambitious plan to shine a spotlight on their centenary, through social media, video and communications in all their offices worldwide.

Business gifts

The retention of customers is easier than attracting new ones, the golden rule in sales. That’s why we created several attractive business gifts for ADB SAFEGATE as a surprise for customers and partners.

JAVA Foodservice
Marketing for sales
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Collaboration

JAVA Foodservice has a well equipped internal communication team. To complete their competences, we have set up a dedicated team for them, providing communication, graphical and copywriting skills.

Serviceplus magazine

Content with a focus, creating 'stories to taste' even b2b readers with little time cannot ignore.

Serviceplus magazine

Content with a focus, creating 'stories to taste' even b2b readers with little time cannot ignore.

Promoplus - promotional magazine

For many years now JAVA Foodservice has appointed us as their communication partner in crime for their promotional magazine, which is produced thanks to our database in publishing and skilled graphic work.

BBOT - UPBTO
Digital partner, from web development to content creation
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Communication and knowledge transfer

As a professional body, members and the general public expect clear communication and knowledge transfer. We support them in various areas: from web development (including link with backend systems) to the delivery of a platform, including content creation, for specialized medical topics such as diabetic foot care.

Website

Creating a website is always a challenge, integrating it with a back-end CRM platform is fun … might sound strange, but we love it when technology serves business objectives.

diabetesvoeten.be - pieddiabetique.be

Sometimes being a (medical) specialist makes it more difficult to communicate about your own specialism. That’s where we come in: analyzing, writing, rewriting, and structuring content to make it comprehensible and Google friendly (result: page 1, position 3).

Bakbel
From nature to you
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Corporate concept

It’s like a trigger when we’re asked to develop a creative concept for a B2B manufacturer, and we love it when they come up with extremely tasty ingredients and recipes …

Corporate video

The result of storyboards, meetings, planning, preparation, tests and quite some coffee ... : an appealing video with real situations that show the quality and passion Bakbel is well-known for.  

Creative photoshooting

How to go beyond photography? Look for a creative person, not a photographer. Together we found a technique to visualize their claim of quality in this delicious confectionary, particularly for insiders.

Zehnder
Social media and dealer communication
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Always the best climate

A good example of a typical customer: an international organization with high-quality products and a partly direct and indirect market approach. In addition, it requires some technical knowledge on our side to understand their offering. Not so obvious for marketeers, but all the more interesting.

Social media

Add some creativity and social buzz to these best-in-class products made in Switzerland.

Dealer communication

Keeping your channels informed may sound obvious, but it’s a real challenge when it comes down to presenting all product details accurately, easy to use and attractively.

The Belgian
On line presence
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Only for chocolate lovers

“The Belgian” brand reflects the traditional chocolate making expertise from Belgium and has built a strong reputation amongst chocolate lovers throughout the world. 

Website

For this international ambassador of Belgian chocolate, we did more than focus on product quality in some attractive and mouth-watering pictures. On their website we also paid much attention (UI and technically) to detailed nutritional information for their professional partners.

JAVA Coffee
Product packaging design
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The JAVA Coffee Company

Creativity is in the air and it smells like JAVA Coffee. 

Product packaging design

The number of lovers of quality coffee continues to grow and this entry level machine JAVA Coffee offers a perfect solution for every occasion (in attractive packaging)

Informazout
Dealer communication
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Dealer retention and recruitment

As a knowledge center, the mission of Informazout is to support and set up a dealer network that is crucial to survival in a highly competitive energy market.

Selexion
Amplify your social media presence through ambassadors
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Social media support

Every day we are challenged to be more creative and distinct on social media. However, it’s not only creativity that has an effect, you need a network that shares your news. That’s exactly what we achieved with Share the Content, a platform to inspire ambassadors (in this case Selexion dealers) with messages they could conveniently post on their social media.

Financial communication

ESG-CSR &
Employee branding

Employee branding, your ESG - CSR strategy or financial subjects: communicating about these subjects requires a major mind shift for marketeers and agencies. It’s not about pushing ‘margin-generating’ content, but the punctual delivery of adequate and operational content which at the same time needs to be appealing and convincing.

FINANCIAL COMMUNICATION

Not only listed companies do their utmost to make financial data attractive. For every organisation, financial communication is the ultimate proof of transparency to all stakeholders. Hence, it’s crucial to present it in the most professional way. Several projects with listed companies as well as SME’s in various fields of financial communication taught us many things, and of course a meticulous approach.

Ackermans & van Haaren
Financial communication is built on confidence and accuracy
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Financial report

The creation of a financial report requires the collaboration of a multidisciplinary team. Financial experts work together with communication specialists and designers. Accuracy and an intensive smooth collaboration process are the key to success.

Financial communication

From 'Corporate Governance charter', ‘Financial highlights’, advertisements to the communication support of their General meetings.

B&R
It’s not only about figures
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Tariffs and financial updates

Did you ever try to learn all the essential financial and fiscal rates by heart, keeping track of new legislation, rules and directives? Don’t worry, B&R will give you an update when you need it, online and in print.  

From website to newsletter

Key to their communication approach is to deliver relevant information with added value both online as in their printed newsletters.  

EMPLOYER BRANDING

People make the difference in every organisation. They will ultimately convince that prospect, encourage a supplier or suggest a new colleague to join forces. And hey, an engaged team is not only business critical, its also fun to work with. Boosting your employee engagement is no longer investing in a huge staff event (moreover, remember the C-word). It needs to be authentic and will only be achieved when the right values are imbued in your organisation and shared with your staff.

Reynaers Aluminium
Together for better
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Interior Communication - Team spirit

Among all our projects for Reynaers, this one makes us proudest: the original picture of the founders of Reynaers made up out of thousands of thumbnail pictures of their employees to symbolize team spirit and employee commitment.

CSR pillars

Five characters designed to visualize the CSR pillars: Safety, Energy, Transport, Material and People.

Bank van Breda
Employer branding starts with recognition
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Thank you!

When everyone had to stay at home during the lock down period, we brainstormed with the Bank van Breda about a motivating and encouraging ‘thank-you’ gift. Flowers would be nice, but not so practical, so we decided on flower seeds in a ready-to-use packet to support the idea of believing in the future. 

Together we care

Special circumstances during lockdown forced Bank van Breda employees to work from home as much as possible. The HR team did their utmost for them to stay connected …

ADB SAFEGATE
Together we care
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100 years ADB SAFEGATE

Founded during the interbellum ADB has built up a rich history and an impressive track record. We established a pragmatic and ambitious plan to shine a spotlight on their centenary, through social media, video and communications in all their offices worldwide.

Together we Care

Our internal developped ‘mosaic builder’, brings people virtually together to give the spirit a boost in these difficult stay-at-home times. 

Van Marcke
Ambassadormarketing
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Share the Content

One of the most important wholesalers in the sanitary industry uses Share the Content to achieve a larger coverage on social media. Through this tool ambassadors (employees) are encouraged to share topics on their own social media channel. 

Agidens
Social media as HR communication tool
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Ambassadormarketing

Agidens is a well-known international engineering company. Social media is mostly used for their HR initiatives and job recruitment. Thanks to Share the Content they manage to leverage their social media presence and get in touch with their employees’ peers.

ESG-CSR   COMMUNICATION

How does your organisation match social and environmental responsibilities and accountability? Merely a ‘tick in the box’ or are they fully integrated in your business model? It’s obvious that more and more organisations embrace CSR and ESG, not only in their communications but also as strategic pillars. Our experience makes us a very valuable sidekick in this field: you have the internal know-how, we have the communication skills. 

ADB SAFEGATE
ESG - CSR
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Corporate Social Responsibility Report

This report reflects the preparation of a reporting framework in accordance with a subset of the GRI Standards. It covers the operations and activities of the entire ADB SAFEGATE Group.

Care for each other and the environment

Whereas production processes often demonstrate smart engineering, which is environmentally friendly, there is often room for improvement in a ‘standard’ office environment. Therefore, we developed an internal awareness campaign to bring about a behavior shift among employees.

Reynaers Aluminium
Together for better
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Together for Better

Their motto is exactly why we love to work for them. They challenge us on several levels, but we always manage to deliver the best result, together!

Leed & Breeam certification

In this easy-to-use guide we outline how BREEAM credits and LEED points can be gained in different categories by using Reynaers Aluminium’s solutions.

CSR pillars

Five characters designed to visualize the CSR pillars: Safety, Energy, Transport, Material and People.

Content

creators

Hero, Hub or Hygiene content, we’ve got specialists in every domain. Because don’t be mistaken, each type of content, medium and sector has its own ‘sensitivities’. There is however common ground in our approach: creating content starts with understanding your business. And this goes way beyond understanding only your offering. We will try to map the needs of your stakeholders, your short- and long-term strategy and will try to respect this into our approach. Furthermore, a content plan takes also the right timing and media into account and integrates KPI's to keep track of the results.

JAVA Foodservice
Only a team can make the best content
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Collaboration

JAVA Foodservice has a well equipped internal communication team. To complete their competences, we have set up a dedicated team for them, providing communication, graphical and copywriting skills.

Serviceplus magazine

Content with a focus, creating 'stories to taste' even b2b readers with little time cannot ignore.

Serviceplus magazine

Content with a focus, creating 'stories to taste' even b2b readers with little time cannot ignore.

Serviceplus magazine

Content with a focus, creating 'stories to taste' even b2b readers with little time cannot ignore.

Cooking Class
Educational content: from recipes to craft works
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Cooking Class

A ready-to-use curriculum for balanced nutrition and cooking at school set up with the support of Colruyt. This platform is packed with content going from recipes, lesson preparation, craft exercises and videos. Just to illustrate how broadly content can be interpreted.

Cooking Class

Cooking in a school environment is enriching and fits perfectly with the learning objectives. Cooking Class offers a ready-to-use curriculum for balanced nutrition and cooking at school. In the recipes tailor made for children, besides easiness and budget a lot of attention is paid to form and presentation, because children eat more than anyone with their eyes.

Xella
Newsroom and social media
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Total content approach

We support Xella with a total content approach: going from interviews, photoshooting, copywriting, translation and publishing on (our internal developped) newsroom to social media support.

Total content approach

We support Xella with a total content approach: going from interviews, photoshooting, copywriting, translation and publishing on (our internal developped) newsroom to social media support.

Total content approach

Instagram provides increasingly more visibility also in B2B. 

De Kemphaan
SEO is a consequence, not a goal
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The power of a sheltered workshop

We were engaged by this professional organization with extensive machinery and motivated employees to emphasize their strong position and offering.

Online copywriting

Content creation for website takes a lot more than just writing down texts. It requires structures, the right wordings, titles, texts, images and much more. Don't be mistaken, this is not only for SEO purposes, first of all it has to fit with an organisation and its stakeholders, the good SEO results will pop up automatically (page 1 in Google). 

BBOT - UPBTO
Make medical content accessible
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Communication and knowledge transfer

As a professional body, members and the general public expect clear communication and knowledge transfer. We support them in various areas: from web development to the set up of a content platform for specialized medical topics such as diabetic foot care.

Website

Creating a website is always a challenge, integrating it with a back-end CRM platform is fun … might sound strange, but we love it when technology serves business objectives.

Education

When you’re part of the world of education, you’re part of the future. For marketeers who’re only into impressions, clicks etc, this is not the way to go. When you set up an educational supportive platform, the objective is creating real added value in the heart of your community.

DIGITALISATION

Education evolves rapidly and profoundly. Digitalisation becomes key, both in means as in content. When we start working out educational material, we keep one eye on the educational objectives and another one on digital elements which can help teachers and pupils in their learning process.

Colruyt
Inspire and support the educational world
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Nutri-Score: online game

Children learn in a playful way not only how the Nutri-Score works, but also how to make better food choices in their daily life.

Henkel - Bellewaerde - De Efteling
Benelux school contest
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Henkel - Bellewaerde - De Efteling

Joint action (Henkel, Bellewaerde and De Efteling) to encourage craft work in school: we invited all primary schools in the Netherlands and Belgium to create the most beautiful class Craft work. The submissions were overwhelming and above all very creative. Every submission received a small gift and the best art pieces received tickets for Bellewaerde or De Efteling. 

Cooking Class
Cooking in a school environment
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Cooking Class

A ready-to-use curriculum for balanced nutrition and cooking at school set up with the support of Colruyt. This platform is packed with content going from recipes, lesson preparation, craft exercises and videos. Just to illustrate how broadly content can be interpreted.

Cooking Class

Cooking in a school environment is enriching and fits perfectly with the learning objectives. Cooking Class offers a ready-to-use curriculum for balanced nutrition and cooking at school. In the recipes tailor made for children, besides easiness and budget a lot of attention is paid to form and presentation, because children eat more than anyone with their eyes.

Henkel
KlasExpo
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Ready to use arts & craft lessons

KlasExpo is the online platform where ready-to-use arts & craft lessons are offered to teachers. The lessons are aimed at students from 5 to 12 years old.

Ready to use arts & craft lessons

KlasExpo is the online platform where ready-to-use arts & craft lessons are offered to teachers. The lessons are aimed at students from 5 to 12 years old.

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